The And She Looked Up Podcast
Every other week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, illustrator, writer, community co-founder and has owned and operated a multi-six figure a year creative content business. She resides just outside of Vancouver, BC.
Episodes
187 episodes since 2020
Prep for the Holidays EP10: Tips for Planning Your Holiday Promotions
In Week 10 of our Prep for the Holidays series we're talking about planning and preparing your holiday promotions now, to reduce stress later! There's lots of actionable tips to plan all your holiday promotions - including Black Friday, ...
September 12, 2024
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Season 6
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Episode 170
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20:12
EP169: Season 6 Opener: Creating and Recreating Our Own Creative Process
In the Season 6 opener of the podcast, Melissa and Heather jump into the deep end to talk about creating our creative process. When was the last time you questioned why you create the way you do? Have you mixed things up lately? Moved your desk...
September 09, 2024
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Season 6
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Episode 169
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1:19:56
Prep for the Holidays EP9: Plan Your Calendar by Working Backwards.
It's Week #9 in our Prep for the Holidays series! To make sure you're on top of all your key deadlines and dates this holiday season, start by working backwards from December 31st. I'll walk you through key dates to make note of and how to ensu...
September 02, 2024
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Season 5
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Episode 168
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12:26
0824: Subscriber Soundbite: Welcoming the Real New Year
September is one of my favourite months of the year - it has always felt like the "real" new year to me! This is when my creative energy tends to come roaring back after the heat of summer and when I'm wanting to learn or try new things. It's a...
Subscriber Episode
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August 31, 2024
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Season 5
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Episode 824
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17:20
Prep for the Holidays EP8: Applying to Holiday Markets
For Task #8 in our Prep for the Holidays checklist I'm putting the focus on getting your holiday market applications in - for makers, artists and creative service providers (yes, there's room for you, too!). While it may be too l...
August 26, 2024
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Season 5
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Episode 167
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19:19
Prep for the Holidays EP7 Pitching Yourself for Holiday Gift Guides
We're up to Task #7 in our Prep for the Holidays checklist for creatives. If you want to broaden your reach and get new eyes on your work this holiday season, it might be time to pitch yourself for holiday gift guides! Like a lot of holiday sea...
August 19, 2024
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Season 5
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Episode 166
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13:29
Prep for the Holiday EP6: Early, Essential Marketing with Pinterest and Blogging
We're up to Task #6 in our Prep For the Holidays checklist for creatives. This week, we're working on early marketing tasks with two powerful platforms that need time to reach their full potential. We're talking about blogging and Pinterest - a...
August 12, 2024
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Season 5
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Episode 165
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12:16
Prep for the Holidays EP5: Get a Jump on Holiday Marketing with Product Mockups & Samples
Getting featured in print & digital gift guides, getting accepted into big holiday craft markets or selling your items in small boutiques for Christmas all require a lot of advance prep work - that happens way earlier than we think!
August 05, 2024
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Season 5
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Episode 164
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15:25
Prep For the Holidays EP 4: Packaging & Shipping Materials
You know what you're going to be making and selling for the holiday season - but do you know how you're going to package it up for selling and shipping?In this week's Prep for the Holiday's episode, Melissa walks you through the process...
July 29, 2024
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Season 5
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Episode 163
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26:02
0724: Subscriber Soundbite: Creative Block vs Creative Burn Out
Have you struggled with creative burnout or creative block? What's the difference? I've been struggling with a big old case of creative block recently - but I'm not burnt out. In fact I've felt quite energized! But I just couldn't get my butt i...
Subscriber Episode
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July 28, 2024
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Season 5
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Episode 724
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19:05
Prep for the Holidays EP3: Get ready to start creating!!
Are you ready to streamline your holiday prep and crush the busiest selling season of the year? In this week's Prep for the Holidays episode, Melissa helps you get your supply game on point so you can focus on what you do best—creating ...
July 22, 2024
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Season 5
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Episode 162
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11:08
Prep for the Holidays EP2: Planning Out Your Products and Services for the Holidays!
It's really hard to get a jump on the busy holiday season if you don't actually know what you're going to be making and selling! So in Episode 2 of our Prep for the Holiday series, Melissa walks you through figuring out what you're going to be ...
July 15, 2024
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Season 5
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Episode 161
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9:17
Prep for the Holidays EP1: Creatives, Warm Up Your Email List BEFORE Market and Selling Season!
Episode 1 in our new minisode series - Prep For the Holidays - is all about email. It's time to work on growing and warming up your email newsletter list before the holiday selling season! Kickstart your holiday sales strategy with actionable e...
July 08, 2024
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Season 5
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Episode 160
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13:12
Prep for the Holidays Minisode Series Trailer - Stress-free Holiday Prep for Creatives!
What if you could seamlessly prepare for the holiday rush without the stress? That's where our special "Prep for the Holidays" mini-sode series comes in! Melissa is here to provide you with a straightforward, actionable game plan so that come N...
June 30, 2024
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Season 5
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Episode 159
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6:14
0624 Subscriber Soundbite: What I'll be Listening to This Summer!
The main podcast is on hiatus for the summer but I'll be launching a minisode series in July to help everyone prep for the holidays! In the meantime, here's what I love to listen to and watch to keep my creative juices and entrepreneurial/marke...
Subscriber Episode
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June 26, 2024
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Season 5
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Episode 624
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42:45
EP158: Leaning Into Rest - and Why It's SO Important for Working Creatives
With the Season 5 finale, Melissa and Heather talk about rest and why it's so critical for self-employed creatives. What does rest look like (no it's not sleep - but that's critical too!)? It's not a "one size fits all" concept. It may be...
June 03, 2024
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Season 5
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Episode 158
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1:20:58
0524 Subscriber Soundbite: 3 Things That Help Me Stop Procrastinating
Nothing fancy here this month - just the three biggest, solid anti-procrastination strategies that work for me. The key there being "for me". They might not be new to you, they may not work for everyone, but, I'm hoping that one of these strate...
Subscriber Episode
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May 27, 2024
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Season 5
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Episode 524
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21:35
EP157: Creative Canadian Women - Photographer Heidi Richter
Canadian photographer, recipe developer and blogger Heidi Richter joins me to talk about her work as both a commercial and editorial food and nature photographer. We discuss her early steps as a self-taught photographer who wanted...
May 20, 2024
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Season 5
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Episode 157
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1:21:43
EP156: Rent or Own? The Dangers of Building a Creative Business on Rented Land
No this is not a real estate episode! Today we're talking about the dangers of building your business on the backs of other businesses - namely social media platforms and marketplaces - like Etsy. These are platforms where the customers a...
May 06, 2024
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Season 5
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Episode 156
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51:35
0424 Subscriber Soundbite: Collaboration & Play
Play is an important part of a creative practice and creating for a living. It's also hard work (that doesn't sound right, does it? But it is!). Collaboration can be a form of play for creatives and has it's own set of benefits aside from play....
Subscriber Episode
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April 27, 2024
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Season 5
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Episode 424
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30:47
EP155: Creative Canadian Women: Alexandra Newbould - Illustrator & Courtroom Sketch Artist
Alexandra Newbould is an artist whose work you know. As a Toronto based freelance courtroom sketch artist and fashion and architecture illustrator, her work has appeared all across North America on newscasts, in newspapers and print, online and...
April 22, 2024
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Season 5
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Episode 155
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45:59
EP154: Makers, Artists and Creatives: Here's How to Find Your Customers
You’re an artist or a creative or a maker. You’ve made or created the thing, you’re selling the creative services. You’ve put it on social media and your website or Etsy. But nobody has bought it. So how the heck a...
April 05, 2024
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Season 5
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Episode 154
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1:35:58
EP153: REPLAY: Words of Wisdom for Creatives from Past Guests
I'm going back into the archives this week because it's been a bit of madness around here this month (in a good way!). This is a replay of EP 128 from last year where Heather and I asked past guests and audience member to share some words of wi...
March 23, 2024
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Season 5
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Episode 153
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1:17:39
0324: Subscriber Soundbite: A March Mixed Bag
I have a great podcast recommendation for you this week that also tied into three big things I've had on my "to talk about" list: marketing goals, the line between positivity and negativity and gatekeeping creativity. Hope you all enjoy!
Subscriber Episode
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March 23, 2024
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Season 5
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Episode 324
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25:30
EP 152 Creative Canadian Women: Demi Winters - Indepdendent Fantasy Romance Novelist
Best selling Canadian independent fantasy romance novelist Demi Winters joins us in this episode of the show to talk about all things relating to being a self-published fiction author - including the release of her new book, her writing process...
March 08, 2024
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Season 5
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Episode 152
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1:06:22