EP082: Budget and Hybrid Pricing Models for Creative Businesses

In Part 2 of our conversation on pricing models for creative businesses, Melissa and Heather talk about budget or value based pricing and hybrid pricing (where you offer a premium tier and a budget tier). Team that up with last week's episode on premium pricing and you have all three models to evaluate - which one is best for your business?

This is a great episode for anyone who is:

• debating a change to how they price their products and services. 
• tired of working 40+ hour weeks but  still struggling to pay the bills with their business.
• you know you're pricing your products and services too low but you're not sure how to raise them without frightening off customers and clients
• you still want to make your work accessible to clients and customers with smaller budgets

For a summary of this episode and all the links mentioned please visit:
Episode 82: Budget and Hybrid Pricing Models for Your Creative Business

You can also connect with us on:

• Instagram at @andshelookedup 
• Facebook 
• YouTube 

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. 

Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a mult