The And She Looked Up Podcast
Every other week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, illustrator, writer, community co-founder and has owned and operated a multi-six figure a year creative content business. She resides just outside of Vancouver, BC.
The And She Looked Up Podcast
EP060: Creative Canadian - Dance Photographer Rachael Dyer and Niching Down Your Business
Meet Halifax based dance photographer Rachael Dyer of Movita Beaucoup Dance Photography. In this episode we talk about how Rachael switched fields in her 40s from classically trained dance instructor to full time dance photographer. An important part of her business strategy has been to niche down, allowing her to focus on a core client group, develop a photography style, get crystal clear on who she's marketing to and stay one step ahead in her industry while forming healthy relationships with other dance photographers in her local market.
This is a great episode for those who are thinking about transitioning to a new creative field a little later in life, anyone who struggles with imposter syndrome or feelings of jealousy, niching down as a business strategy, building a loyal customer base and being supportive of other female entrepreneurs in your community.
For a summary of this episode and all the links mentioned, please visit:
Episode 60: Creative Canadian - Dance Photographer Rachael Dyer
For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She res
You can connect with the podcast on:
- Instagram at @andshelookedup
- YouTube
- Tik Tok at @AndSheLookedUp
For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
